The fashion industry is responsible for about 10% of global carbon emissions — more than all international flights and maritime shipping combined (Earth.org, 2024a). If current consumption patterns continue, emissions are projected to rise significantly by 2030 (Earth.org, 2024b).
Greenhouse Gas Emissions & Carbon Footprint
The Environmental Cost of Fast Fashion
The reality is that the fashion industry can be hard on our planet. So, before we share what josep is doing, let’s first define fast fashion. Fast Fashion is the rapid production of inexpensive, trendy clothing that moves quickly from the catwalk to stores. It encourages frequent buying and disposal of garments to keep up with ever-changing trends, causing garment consumption to soar. While it’s convenient and affordable, this model comes with a heavy environmental cost: polluted water, chemical waste, carbon emissions, and piles of clothes that are discarded after only a short time (National Library Board, Singapore, 2025).
At josep, we do things differently. Guided by our values, we aim to create clothing that lasts, is worn with meaning, and supports a healthier planet. In this article, we’ll explore the environmental impact of fast fashion, show what josep is doing to reduce its footprint, and highlight our ongoing commitments to sustainability.
At josep, we believe in creating clothing that brings Peace, Calm, Happy, and Good into the world. But our commitment goes beyond just making beautiful clothes — we also want to make choices that protect the planet and reduce our impact on the environment.
josep’s Promise to the Environment (Draft)
Setting the Scene
Written by: josep Editorial
Publicised: [Insert Date]
Last Modified: [Insert Date]
The fashion industry is responsible for about 10% of global carbon emissions, more than all international flights and maritime shipping combined (Earth.org, 2024a).
Photo by Maxim Tolchinskiy on Unsplash
Water Consumption & Pollution
Fashion is the second-largest consumer of water worldwide (Business Insider, 2019). In addition, textile dyeing and finishing processes account for nearly 20% of global clean water pollution, primarily due to the release of toxic dyes and chemicals (FairPlanet, 2023).
Toxic Materials & Chemical Pollution
Hazardous substances such as formaldehyde, heavy metals, and chlorine-based agents are commonly used in textile production, and often enter waterways untreated (MDPI, 2023). In Bangladesh, alarming levels of PFAS — so-called forever chemicals — were found near garment factories, posing severe risks to both ecosystems and human health (The Guardian, 2024).
Waste, Overconsumption, and Disposability
Hazardous substances such as formaldehyde, heavy metals, and chlorine-based agents are commonly used in textile production, and often enter waterways untreated (MDPI, 2023). In Bangladesh, alarming levels of PFAS — so-called forever chemicals — were found near garment factories, posing severe risks to both ecosystems and human health (The Guardian, 2024).
Sorting through hundreds of tons of clothing in an abandoned factory for a social mission called Clothing the Loop.
Photo by Francois Le Nguyen on Unsplash
Microplastics and Synthetic Fibres
Synthetic fabrics such as polyester and nylon shed microfibres during every wash. These fibres flow into rivers and oceans, significantly contributing to plastic pollution and threatening marine ecosystems (Earth.org, 2024a). Every year, around 0.5 million tonnes of microplastic fibres are released into the oceans from washing synthetic textiles — this accounts for 35% of all primary microplastics released globally (Greenpeace, Greenwash Danger Zone, 2024).
What josep is Promising
Acknowledging Limitations as a Small Brand
We recognise that as a small business, we cannot control every part of the supply chain. But that doesn’t mean we sit still. We focus on areas where we can make a difference because every small step counts.
Sustainable Packaging
Eco Ninja Pack
Photo courtesy of Ninja Van Singapore
For deliveries within Singapore, where josep is based, he uses biodegradable poly mailers, helping to reduce plastic waste and protect the environment.
Unlike regular plastic mailers that can take centuries to decompose, these are made from materials designed to biodegrade within about 6–12 months under proper disposal conditions. They also come with a water-resistant coating, which means your clothes are protected during delivery — even on rainy days. This balance of eco-friendliness and practicality lets us take care of both our customers and the environment.
While we’re not tied to a single supplier, the biodegradable poly mailers we use share the same key properties:
- 100% biodegradable
- Durability to protect your items in transit
- Water resistance to ensure your clothes reach you in their best form
It’s one small but important step josep is taking to reduce packaging waste without compromising on quality.
Encouraging Mindful Consumption
We design timeless, versatile pieces that stay relevant beyond fleeting trends. Our goal is to encourage clothing to be worn, loved, and cherished with intention — not discarded after a season.
Ethical Operations
Producing in smaller batches helps prevent overstock and waste. We steer clear of the fast-fashion “churn,” so each piece is made thoughtfully and reaches people who value it.
- Reduce unsold inventory: Avoiding mass production means fewer clothes end up sitting in warehouses — or worse, in landfills.
- Stay connected with our community: We can listen to feedback, adjust thoughtfully, and release pieces that people genuinely want, instead of overproducing.
- Promote conscious buying habits: By offering limited runs, customers are encouraged to consider their purchases more intentionally, valuing clothing not just as a product but as part of a meaningful lifestyle.
Back print of josep Hæfiġ Tee Sċyrte in Sage Green
Photo courtesy of josep
Small-batch production also allows us to:
- Prioritise quality: More attention can be given to details, fabrics, and finishing, so each garment lasts longer.
Broader Commitments and Future Goals
Continuous Improvement
We’re always looking for ways to do better — exploring eco-friendly materials for future collections and working with partners who share our sustainability values.
Community Awareness
We’re always looking for ways to do better — exploring eco-friendly materials for future collections and working with partners who share our sustainability values.
We want to inspire a culture of care, longevity, and responsibility in clothing. It’s not just about understanding fast fashion, it’s about encouraging everyone to cherish what they wear.
Global Vision
josep with a globe
Photo courtesy of josep
Conclusion
josep’s promise is simple: to act responsibly, even as a small brand. We invite our community to embrace slow, mindful fashion, embracing clothing that lasts and making choices that collectively matter. Every small step contributes to a healthier planet — and together, we can walk this path toward a more sustainable future.
the end
References
Earth.org – Fast Fashion’s Detrimental Effect on the Environment (2024a)
Earth.org – Fast Fashion and Emissions: What’s the Link? (2024b)
Business Insider – How Fast Fashion Hurts the Planet Through Pollution and Waste (2019)
FairPlanet – How the Fashion Industry Pollutes Our Water (2023)
MDPI – Textile Industry Pollution Review (2023)
The Guardian – Forever Chemicals in Bangladesh Garment Factories (2024)
David Suzuki Foundation – The Environmental Cost of Fast Fashion (2023)
Greenpeace – Greenwash Danger Zone (2024)
The fashion industry is responsible for about 10% of global carbon emissions — more than all international flights and maritime shipping combined (Earth.org, 2024a). If current consumption patterns continue, emissions are projected to rise significantly by 2030 (Earth.org, 2024b).
Greenhouse Gas Emissions & Carbon Footprint
At josep, we believe in creating clothing that brings Peace, Calm, Happy, and Good into the world. But our commitment goes beyond just making beautiful clothes — we also want to make choices that protect the planet and reduce our impact on the environment.
The Environmental Cost of Fast Fashion
josep’s Promise to the Environment (Draft)
The reality is that the fashion industry can be hard on our planet. So, before we share what josep is doing, let’s first define fast fashion. Fast Fashion is the rapid production of inexpensive, trendy clothing that moves quickly from the catwalk to stores. It encourages frequent buying and disposal of garments to keep up with ever-changing trends, causing garment consumption to soar. While it’s convenient and affordable, this model comes with a heavy environmental cost: polluted water, chemical waste, carbon emissions, and piles of clothes that are discarded after only a short time (National Library Board, Singapore, 2025).
At josep, we do things differently. Guided by our values, we aim to create clothing that lasts, is worn with meaning, and supports a healthier planet. In this article, we’ll explore the environmental impact of fast fashion, show what josep is doing to reduce its footprint, and highlight our ongoing commitments to sustainability.
Setting the Scene
Written by: josep Editorial
Publicised: [Insert Date]
Last Modified: [Insert Date]
The fashion industry is responsible for about 10% of global carbon emissions, more than all international flights and maritime shipping combined (Earth.org, 2024a).
Photo by Maxim Tolchinskiy on Unsplash
Water Consumption & Pollution
Fashion is the second-largest consumer of water worldwide (Business Insider, 2019). In addition, textile dyeing and finishing processes account for nearly 20% of global clean water pollution, primarily due to the release of toxic dyes and chemicals (FairPlanet, 2023).
Toxic Materials & Chemical Pollution
Hazardous substances such as formaldehyde, heavy metals, and chlorine-based agents are commonly used in textile production, and often enter waterways untreated (MDPI, 2023). In Bangladesh, alarming levels of PFAS — so-called forever chemicals — were found near garment factories, posing severe risks to both ecosystems and human health (The Guardian, 2024).
Waste, Overconsumption, and Disposability
Hazardous substances such as formaldehyde, heavy metals, and chlorine-based agents are commonly used in textile production, and often enter waterways untreated (MDPI, 2023). In Bangladesh, alarming levels of PFAS — so-called forever chemicals — were found near garment factories, posing severe risks to both ecosystems and human health (The Guardian, 2024).
Sorting through hundreds of tons of clothing in an abandoned factory for a social mission called Clothing the Loop.
Photo by Francois Le Nguyen on Unsplash
Microplastics and Synthetic Fibres
Synthetic fabrics such as polyester and nylon shed microfibres during every wash. These fibres flow into rivers and oceans, significantly contributing to plastic pollution and threatening marine ecosystems (Earth.org, 2024a). Every year, around 0.5 million tonnes of microplastic fibres are released into the oceans from washing synthetic textiles — this accounts for 35% of all primary microplastics released globally (Greenpeace, Greenwash Danger Zone, 2024).
What josep is Promising
Acknowledging Limitations as a Small Brand
We recognise that as a small business, we cannot control every part of the supply chain. But that doesn’t mean we sit still. We focus on areas where we can make a difference because every small step counts.
Sustainable Packaging
Eco Ninja Pack
Photo courtesy of Ninja Van Singapore
For deliveries within Singapore, where josep is based, he uses biodegradable poly mailers, helping to reduce plastic waste and protect the environment. Unlike regular plastic mailers that can take centuries to decompose, these are made from materials designed to biodegrade within about 6–12 months under proper disposal conditions.
They also come with a water-resistant coating, which means your clothes are protected during delivery — even on rainy days. This balance of eco-friendliness and practicality lets us take care of both our customers and the environment.
While we’re not tied to a single supplier, the biodegradable poly mailers we use share the same key properties:
- 100% biodegradable
- Durability to protect your items in transit
- Water resistance to ensure your clothes reach you in their best form
It’s one small but important step josep is taking to reduce packaging waste without compromising on quality.
Encouraging Mindful Consumption
We design timeless, versatile pieces that stay relevant beyond fleeting trends. Our goal is to encourage clothing to be worn, loved, and cherished with intention — not discarded after a season.
Ethical Operations
Producing in smaller batches helps prevent overstock and waste. We steer clear of the fast-fashion “churn,” so each piece is made thoughtfully and reaches people who value it.
- Stay connected with our community: We can listen to feedback, adjust thoughtfully, and release pieces that people genuinely want, instead of overproducing.
- Promote conscious buying habits: By offering limited runs, customers are encouraged to consider their purchases more intentionally, valuing clothing not just as a product but as part of a meaningful lifestyle.
Back print of josep Hæfiġ Tee Sċyrte in Sage Green
Photo courtesy of josep
Small-batch production also allows us to:
- Prioritise quality: More attention can be given to details, fabrics, and finishing, so each garment lasts longer.
- Reduce unsold inventory: Avoiding mass production means fewer clothes end up sitting in warehouses — or worse, in landfills.
Broader Commitments and Future Goals
Continuous Improvement
We’re always looking for ways to do better — exploring eco-friendly materials for future collections and working with partners who share our sustainability values.
Community Awareness
We’re always looking for ways to do better — exploring eco-friendly materials for future collections and working with partners who share our sustainability values.
We want to inspire a culture of care, longevity, and responsibility in clothing. It’s not just about understanding fast fashion, it’s about encouraging everyone to cherish what they wear.
Global Vision
josep with a globe
Photo courtesy of josep
Conclusion
josep’s promise is simple: to act responsibly, even as a small brand. We invite our community to embrace slow, mindful fashion, embracing clothing that lasts and making choices that collectively matter. Every small step contributes to a healthier planet — and together, we can walk this path toward a more sustainable future.
the end
References
The fashion industry is responsible for about 10% of global carbon emissions, more than all international flights and maritime shipping combined (Earth.org, 2024a).
Photo by Maxim Tolchinskiy on Unsplash
The fashion industry is responsible for about 10% of global carbon emissions — more than all international flights and maritime shipping combined (Earth.org, 2024a). If current consumption patterns continue, emissions are projected to rise significantly by 2030 (Earth.org, 2024b).
Greenhouse Gas Emissions & Carbon Footprint
The Environmental Cost of Fast Fashion
The reality is that the fashion industry can be hard on our planet. So, before we share what josep is doing, let’s first define fast fashion. Fast Fashion is the rapid production of inexpensive, trendy clothing that moves quickly from the catwalk to stores. It encourages frequent buying and disposal of garments to keep up with ever-changing trends, causing garment consumption to soar. While it’s convenient and affordable, this model comes with a heavy environmental cost: polluted water, chemical waste, carbon emissions, and piles of clothes that are discarded after only a short time (National Library Board, Singapore, 2025).
At josep, we do things differently. Guided by our values, we aim to create clothing that lasts, is worn with meaning, and supports a healthier planet. In this article, we’ll explore the environmental impact of fast fashion, show what josep is doing to reduce its footprint, and highlight our ongoing commitments to sustainability.
Setting the Scene
At josep, we believe in creating clothing that brings Peace, Calm, Happy, and Good into the world. But our commitment goes beyond just making beautiful clothes — we also want to make choices that protect the planet and reduce our impact on the environment.
josep’s Promise to the Environment (draft)
Written by: josep Editorial
Publicised: [Insert Date]
Last Modified: [Insert Date]
Water Consumption & Pollution
Fashion is the second-largest consumer of water worldwide (Business Insider, 2019). In addition, textile dyeing and finishing processes account for nearly 20% of global clean water pollution, primarily due to the release of toxic dyes and chemicals (FairPlanet, 2023).
Toxic Materials & Chemical Pollution
Hazardous substances such as formaldehyde, heavy metals, and chlorine-based agents are commonly used in textile production, and often enter waterways untreated (MDPI, 2023). In Bangladesh, alarming levels of PFAS — so-called forever chemicals — were found near garment factories, posing severe risks to both ecosystems and human health (The Guardian, 2024).
Waste, Overconsumption, and Disposability
An estimated 87% of clothing materials end up incinerated or in landfills every year, even when many garments remain in wearable condition (David Suzuki Foundation, 2023). This cycle of overproduction and disposability is fueled by fleeting trends that encourage constant replacement.
Sorting through hundreds of tons of clothing in an abandoned factory for a social mission called Clothing the Loop.
Photo by Francois Le Nguyen on Unsplash
Microplastics and Synthetic Fibres
Synthetic fabrics such as polyester and nylon shed microfibres during every wash. These fibres flow into rivers and oceans, significantly contributing to plastic pollution and threatening marine ecosystems (Earth.org, 2024a). Every year, around 0.5 million tonnes of microplastic fibres are released into the oceans from washing synthetic textiles — this accounts for 35% of all primary microplastics released globally (Greenpeace, Greenwash Danger Zone, 2024).
What josep is Promising
Acknowledging Limitations as a Small Brand
We recognise that as a small business, we cannot control every part of the supply chain. But that doesn’t mean we sit still. We focus on areas where we can make a difference because every small step counts.
Sustainable Packaging
Eco Ninja Pack
Photo courtesy of Ninja Van Singapore
For deliveries within Singapore, where josep is based, he uses biodegradable poly mailers, helping to reduce plastic waste and protect the environment. Unlike regular plastic mailers that can take centuries to decompose, these are made from materials designed to biodegrade within about 6–12 months under proper disposal conditions.
They also come with a water-resistant coating, which means your clothes are protected during delivery — even on rainy days. This balance of eco-friendliness and practicality lets us take care of both our customers and the environment.
While we’re not tied to a single supplier, the biodegradable poly mailers we use share the same key properties:
- 100% biodegradable
- Durability to protect your items in transit
- Water resistance to ensure your clothes reach you in their best form
It’s one small but important step josep is taking to reduce packaging waste without compromising on quality.
Encouraging Mindful Consumption
We design timeless, versatile pieces that stay relevant beyond fleeting trends. Our goal is to encourage clothing to be worn, loved, and cherished with intention — not discarded after a season.
Ethical Operations
Producing in smaller batches helps prevent overstock and waste. We steer clear of the fast-fashion “churn,” so each piece is made thoughtfully and reaches people who value it.
- Stay connected with our community: We can listen to feedback, adjust thoughtfully, and release pieces that people genuinely want, instead of overproducing.
- Promote conscious buying habits: By offering limited runs, customers are encouraged to consider their purchases more intentionally, valuing clothing not just as a product but as part of a meaningful lifestyle.
Back print of josep Hæfiġ Tee Sċyrte in Sage Green
Photo courtesy of josep
Small-batch production also allows us to:
- Prioritise quality: More attention can be given to details, fabrics, and finishing, so each garment lasts longer.
- Reduce unsold inventory: Avoiding mass production means fewer clothes end up sitting in warehouses — or worse, in landfills.
Broader Commitments and Future Goals
Continuous Improvement
We’re always looking for ways to do better — exploring eco-friendly materials for future collections and working with partners who share our sustainability values.
Community Awareness
We want to inspire a culture of care, longevity, and responsibility in clothing. It’s not just about understanding fast fashion, it’s about encouraging everyone to cherish what they wear.
We want to inspire a culture of care, longevity, and responsibility in clothing. It’s not just about understanding fast fashion, it’s about encouraging everyone to cherish what they wear.
Global Vision
josep with a globe
Photo courtesy of josep
Conclusion
josep’s promise is simple: to act responsibly, even as a small brand. We invite our community to embrace slow, mindful fashion, embracing clothing that lasts and making choices that collectively matter. Every small step contributes to a healthier planet — and together, we can walk this path toward a more sustainable future.
the end